{"id":2309,"date":"2026-09-28T09:00:00","date_gmt":"2026-09-28T02:00:00","guid":{"rendered":"https:\/\/delikingfood.com\/?p=2309"},"modified":"2026-10-01T17:23:17","modified_gmt":"2026-10-01T10:23:17","slug":"become-a-deliking-distributor","status":"publish","type":"post","link":"https:\/\/delikingfood.com\/th\/2026\/09\/28\/become-a-deliking-distributor\/","title":{"rendered":"\u0e40\u0e1b\u0e47\u0e19\u0e1c\u0e39\u0e49\u0e41\u0e17\u0e19\u0e08\u0e33\u0e2b\u0e19\u0e48\u0e32\u0e22 DeliKing: \u0e2a\u0e34\u0e48\u0e07\u0e17\u0e35\u0e48\u0e15\u0e49\u0e2d\u0e07\u0e23\u0e39\u0e49\u0e01\u0e48\u0e2d\u0e19\u0e23\u0e31\u0e1a\u0e40\u0e22\u0e25\u0e25\u0e35\u0e48\u0e1c\u0e25\u0e44\u0e21\u0e49\u0e44\u0e17\u0e22\u0e44\u0e1b\u0e27\u0e32\u0e07\u0e02\u0e32\u0e22"},"content":{"rendered":"

DeliKing is a Thai fruit gummy brand \u2014 sold in some markets as fruit jelly \u2014 stocked by supermarkets, convenience chains and importers across Southeast Asia and the Middle East. If you distribute confectionery or imported snacks, this page covers what you would be listing, where the product already sells, and what happens after you get in touch.<\/p>\n

Gummy or jelly?<\/h2>\n

Both, depending on where you are standing. In English-speaking markets this category is usually shelved and searched as gummy<\/strong>. In Thailand the same product is \u0e40\u0e22\u0e25\u0e25\u0e35\u0e48<\/strong>, which reads as jelly, and buyers across several Asian markets say jelly too. It is one product and one formula; only the word moves.<\/p>\n

That choice is already printed on our packs. The Thai-market pack says jelly<\/strong>. The Arabic-language pack for the Middle East says gummy<\/strong>. Same recipe, same factory run, different word on the front, because the word a shopper reads should be the word they already use. If the pack for your market needs the other one, that is a normal part of the artwork conversation, not an exception.<\/p>\n

What is DeliKing?<\/h2>\n

DeliKing is a fruit gummy brand owned by Deliking Food Co., Ltd., registered in Bangkok, Thailand. The range is made with 70% real fruit and 8% cane sugar, contains no preservatives, and uses carrageenan rather than gelatin, which makes it suitable for vegan and halal listings. Production runs in facilities certified to HACCP, GHPs and HALAL standards.<\/p>\n

DeliKing is a brand owner. We develop the products and make them with partner factories in Thailand, and we work with more than one on purpose. Different items run best on different lines, so each product is made at the plant that makes it best rather than pushed through a single factory. For you that also means capacity is not tied to one site.<\/p>\n

Where is DeliKing already on shelf?<\/h2>\n

Five markets, listed below as they stand in September 2026. Two of them are retail listings you can verify by walking into the store.<\/p>\n

\n\n\n\n\n\n\n\n\n\n
Market<\/th>\nRetailers<\/th>\nOutlets<\/th>\nStatus<\/th>\n<\/tr>\n<\/thead>\n
Thailand<\/strong><\/td>\nGourmet Market, Tops Food Hall<\/td>\n27<\/td>\nOn shelf<\/td>\n<\/tr>\n
Malaysia<\/strong><\/td>\nAEON Max, Bataras, Emart, Seibu TRX, Isetan KLCC, K Plus<\/td>\n119<\/td>\nOn shelf<\/td>\n<\/tr>\n
Hong Kong<\/strong><\/td>\nThrough Tops<\/td>\n\u2014<\/td>\nShipping<\/td>\n<\/tr>\n
Kuwait<\/strong><\/td>\nASG, official importer<\/td>\n\u2014<\/td>\nImporter appointed<\/td>\n<\/tr>\n
Philippines<\/strong><\/td>\nWatsons<\/td>\n220<\/td>\nLaunching<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n
\"DeliKing
Seibu TRX, Kuala Lumpur. The promotional card is the retailer\u2019s own.<\/figcaption><\/figure>\n

Malaysia is the most useful reference for a new distributor, because it is six different retail formats running at once: a department store food hall in KLCC, a Japanese supermarket chain, and independent chains in Sabah and Sarawak.<\/p>\n

\"DeliKing
AEON Max, Malaysia. The range sits in the main confectionery aisle, not in an imported-goods corner.<\/figcaption><\/figure>\n

What is in the range?<\/h2>\n

Seven flavours on one formula: 70% real fruit, set with carrageenan rather than gelatin. Five are fruits any buyer in Asia already recognises. Durian and mangosteen are the two that make the range read as Thai.<\/p>\n

One thing buyers ask before they ask about taste: mango, orange and lemon are moulded in the shape of the fruit, roughly 4.0 × 2.5 cm each, and the other four are cubes. On a shelf where most gummy is the same bear or ring, that is something to merchandise on.<\/p>\n

\"All
The full range. Every pack carries the same 70% real fruit statement on the front.<\/figcaption><\/figure>\n
\n\n\n\n\n\n\n\n\n\n\n\n
Flavour<\/th>\nPack<\/th>\nHow it tastes<\/th>\nNotes for the buyer<\/th>\n<\/tr>\n<\/thead>\n
\u0e21\u0e30\u0e21\u0e48\u0e27\u0e07<\/td>\n80 g<\/td>\nFragrant and sweet with a slight tang, made with Nam Dok Mai mango<\/td>\nThe flavour that has opened every market so far. Moulded as the fruit<\/td>\n<\/tr>\n
\u0e17\u0e38\u0e40\u0e23\u0e35\u0e22\u0e19<\/td>\n70 g<\/td>\nCreamy and smooth, carrying the Mon Thong aroma buyers expect<\/td>\nThe one buyers ask about first, and the one that decides whether the range reads as Thai<\/td>\n<\/tr>\n
\u0e21\u0e31\u0e07\u0e04\u0e38\u0e14<\/td>\n80 g<\/td>\nA sweet-tangy balance, with no colour added, so the piece is naturally translucent<\/td>\nRare in this category. Strongest with tourists and gift buyers<\/td>\n<\/tr>\n
\u0e21\u0e30\u0e1e\u0e23\u0e49\u0e32\u0e27<\/td>\n70 g<\/td>\nAromatic and only mildly sweet, with 2% real coconut flakes for texture<\/td>\nOur strongest flavour with Chinese consumers<\/td>\n<\/tr>\n
\u0e2a\u0e49\u0e21<\/td>\n80 g<\/td>\nFresh citrus aroma, sweet with a hint of tart<\/td>\nBroad appeal, nothing to explain. Moulded as an orange segment<\/td>\n<\/tr>\n
\u0e40\u0e25\u0e21\u0e2d\u0e19<\/td>\n80 g<\/td>\nHoney-lemon<\/strong>, with a clear lemon-oil aroma. Refreshing rather than sharply sour<\/td>\nNot a sour candy, which is worth saying to any buyer who assumes lemon means sour<\/td>\n<\/tr>\n
\u0e2a\u0e31\u0e1a\u0e1b\u0e30\u0e23\u0e14<\/td>\n80 g<\/td>\nPhulae pineapple aroma, juicy and tropical<\/td>\nCurrently produced with Arabic-language artwork for the Middle East, so tell us early if your market wants it<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/figure>\n

Why does it hold a shelf?<\/h2>\n

Because it answers three questions a shopper asks at the same time: is it real fruit, can I eat it, and will it survive the trip home. The formula is built around those.<\/p>\n